The effect of e-marketing on children's purchasing decisions in the middle of childhood From a mother's point of view: Survey study

Document Type : Original Article

Abstract

The study aimed to find out the extent to which advertising  and e- marketing affect the purchasing decisions of children in the middle age from the point of view of mothers and to reveal the factors that  influence on  their decisions. Also, to determine which advertisements attract children in that  age.
The study selects a random sample of 400 mothers of middle-age children. The survey
Method is used to describe this phenomenon.  This study concludes to these results.
1-The children choose online shopping   because of the ease of electronic payment
2-   the display of goods by online  shopping   helps to attract  children to buy from them
 

Keywords

Files

Share

How to cite

Statistics